Consumer Goods

TRANSFORMING CONSUMER GOODS FOR THE DIGITAL AGE

Those brands that move quickly to embrace digital technologies will be first to secure a competitive edge.

There’s no question that digital technologies are reshaping the consumer goods (CG) marketplace—and blurring the boundaries between stores and brands forever.

While some mainstream brands may have lost ground to insurgent competitors, tomorrow’s winners are heeding the digital call and seizing competitive advantage.

Many top CG providers choose Cognizant for help in building their digital culture. They value our expertise in the latest technologies, such as cloud, omnichannel marketing, blockchain and artificial intelligence. 

SEGMENTS WE SERVE

APPAREL & FOOTWEAR

Solutions to improve sourcing strategies, elevate label management, optimize pricing, improve commerce and boost business effectiveness.

CONSUMER DURABLES

Foster innovation, decrease time to market and create more powerful brands with our industry experience and digital techniques.

CONSUMER ELECTRONICS

We help you drive innovation in the fast‑paced global electronics industry, from product design to customer delivery.

HOME & PERSONAL CARE

Overcome product commoditization, spiraling R&D budgets and ever‑changing consumer demographics with insight and innovation.

Experience makes a

RFALV offers digital solutions well-suited for consumer goods companies, including trade promotions management as well as software and services focused on the cloud, mobile, social media and analytics.